Journal #3
- Ally Kuhn
- Sep 29, 2017
- 2 min read
Updated: Oct 11, 2017
A blog I feel like is a revolutionary source of fashion information and inspiration would be whowhatwear.com , founded by Hillary Kerr and Katherine Powell in 2006. Both of these women worked for Elle magazine as editors prior to launching their own blog. They both credit their experience in print for what has helped their blog become so successful in the world of fashion blogging. There is not many articles specifically about them but the blog is considered to be a daily news source to update on fashion from the ongoings of fashion week to uprising trends varying from season to season. The blog became so notable that a clothing line sold at target was inspired by the whowhatwear blog, Kerr, and Powell. Hillary and Katherine have also wrote three books relating to fashion topics.
The content of the site itself primarily relates to ongoings in the fashion worlds. It looks upon the styles of "it-girls" worldwide to reflect on what is trending in places such as Japan, Italy, France, etc. to create a unique outlook on the fashion world rather than just focusing on one perspective. The blog also features a marketplace where readers are able to purchase products handpicked by the editors that fit into specific categories and trends. Whowhatwear also features a focus on "street style", a way of dress that loos upon more on diverse individuals photographed usually on the streets rather than solely looking to celebrities for outfit inspiration.
Whowhatwear is successful because it is utilitzed as a forum for everything a person interested in fashion would want/want to know. They utilize their platform, fitting into the genre of a blog/online magazine of sorts, to really hit every target that someone interested in fashion news would want to know. They focus on diverse people rather than just one target group of individuals to reach out and appeal to people of all ethnicities and styles. I think that typically a blog features posts written by different bloggers generally focusing on a specific topic or number of topics.
It would certainly be interesting to think about how your content/perspective might fit into a larger site as well, like the final example you're discussing. I think a lot of discussions of things like having a "brand" are a bit cliche at this point, but I think it's worth knowing not only who your audience is, but also, how your own voice can successfully translate into contribute to other publications, especially depending on how much you want writing to be a prominent part of your future!